Loverboy has quickly become one of the fastest-growing alcohol brands and fifth fastest growing CPG brands in the U.S. Best known for its sparkling hard teas, spritzes and martini canned cocktails, Loverboy's beverages are all gluten-free and made with pure, high-quality ingredients, including organic brewed tea, Monk Fruit and zero added sugar. Loverboy is a premium alcohol and lifestyle brand that continues to trailblaze new standards when it comes to the ready-to-drink beverage category. To find Loverboy near you, visit: follow on Instagram. Old can or new, fans will be enjoying the same recipes and fresh products.Īll Loverboy beverages are 100 calories or less, gluten-free and made with zero added sugar. The original logo and packaging will be phased out over the course of the next few months, as products that are already with retailers are sold. Loverboy partnered with Thirst, a best-in-class design agency with deep alcohol industry experience, to help with the design. A bolder, vertical, 3-D-esque logo - still in its iconic typeface - was designed to make the brand pop even louder on retail shelves. Products now rolling into Total Wine & More are sporting a can't-miss new look that will eventually find its way onto the entire Loverboy portfolio. Their faith in what our brand will deliver speaks volumes." Total Wine & More is an industry bellwether and one of the nation's premier destinations for alcohol. ![]() "We launched with one product in one state, and it's been our mission since day one to make it easier for fans across the country to find Loverboy wherever they shop, whether that's in store or online. ![]() It is yet more proof positive of our vision for our brand and the category we are helping redefine," said Kyle Cooke, founder and CEO of Loverboy. "Our expanded relationship with Total Wine & More is an important milestone for Loverboy. It marks the first time that the brand's spritzes and martinis will be available at traditional retail. ![]() While Loverboy's sparkling hard teas were already available in Total Wine & More stores, beginning this month, fans will also start to see Loverboy spritzes and canned cocktails on shelves at select Total Wine & More stores, giving consumers who appreciate cleaner ingredients and more sophisticated flavor profiles in their canned adult beverages a way to shop the entire product portfolio all in one place.
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